Arsenal and Sobha Realty Forge a Global Partnership
In a moment that beautifully blended the worlds of football and luxury living, Arsenal Football Club and Dubai’s Sobha Realty came together to mark the beginning of a powerful new partnership. The grand signing ceremony unfolded before the Launch of Sobha SkyParks at Coca-Cola Arena. The elegant Sobha Hartland Events Hall in Dubai grandured this signing event, where leaders from both sides gathered, joined by Arsenal legend Sol Campbell, a symbol of the club’s proud heritage.
This multi-year agreement crowns Sobha Realty as Arsenal’s Official Global Real Estate Partner, uniting two worlds driven by precision, passion, and vision. Ravi Menon, Co-chairman of Sobha Realty; Francis Alfred, Managing Director of Sobha Realty; and Juliet Slot, Arsenal’s Chief Commercial Officer, stood together as the partnership was sealed, a handshake not just between two organisations, but between two philosophies of excellence.
Through this collaboration, Sobha Realty will shine brightly at the Emirates Stadium, its name and spirit woven into every home game for both Arsenal’s men’s and women’s teams. Beyond the pitch, the partnership stretches far wider, to youth football clinics, community tournaments, and events designed to nurture the next generation of players and fans in Dubai and beyond.
A special highlight of this collaboration will see Sobha Realty take the naming rights to one of the most exclusive experiences at the Emirates, The WM Club, now known as “The WM Club, Presented by Sobha Realty. It will stand as a symbol of craftsmanship and class, much like the values that both Sobha and Arsenal represent.
Speaking at the event, Juliet Slot expressed her excitement about the journey ahead:
“I’m delighted to be in Dubai to announce this partnership with Sobha Realty. It’s important that our partners share our vision, and Sobha’s deep heritage, attention to detail, and commitment to progress mirror our own ambitions as a club. This is our first global real estate partnership, a testament to Arsenal’s strength and reach across diverse industries. We’re looking forward to building something special together.”Ravi Menon echoed this sense of shared purpose:
“Sobha Realty is honoured to join forces with Arsenal, a name that resonates across the world of football. Our partnership brings together two arts, the Art of Detail and the Art of Football. It’s a celebration of excellence, growth, and the pursuit of perfection.”He continued with pride,
“This partnership reflects our commitment to world-class standards, sustainable growth, and global opportunity. We are thrilled to begin this journey with Arsenal and look forward to a bright and lasting future.”Francis Alfred added a personal touch to the occasion:
“This is a momentous day for Sobha Realty. Joining hands with Arsenal is more than a partnership, it’s a bridge between two dynamic worlds, inspiring excellence in both sport and real estate. With growing interest from the UK in Dubai’s property market, this collaboration will strengthen our presence and open new doors for both our brands. Together, we hope to inspire new dreams, from Dubai’s skyline to the football pitches of London.”And so, under the Dubai skyline, a new chapter began where the artistry of football met the craftsmanship of design. A story of passion, precision, and shared ambition, Arsenal and Sobha Realty, building a future where sport and style stand proudly side by side.
